The tough rules of e-commerce scare off many small and medium-sized enterprises (SMEs) from selling their own products via online trading. There are too many hurdles to overcome: a secure web shop, order processing, shipping, the actual delivery and then possible returns and customer service online. All this is new territory, for both smart start-ups and experienced medium-sized businesses.
Especially for small companies, it is initially difficult to properly assess future sales. This is one of the experiences Mark Schuster from DB Schenker makes, when he talks to young entrepreneurs. Mark Schuster runs the initiative Vertical Market Start-Ups at DB Schenker, where he provides support to start-ups in e-commerce.
DB Schenker in Austria now offers with netlivery a service platform for SMEs that are willing to enter into e-commerce. Via netlivery, services of the entire online trade can be put together individually from different modules. All modules are flexibly scalable upwards and downwards and, so to speak, grow with their own sales. At the same time, all e-commerce process data can be integrated into the ERP and, thus, into your own company.
Fully integrated e-commerce services
An entire e-business can be put together simply using the netlivery modules. From the shop system, via picking and packing, to shipping with Schenker. On request, you can also book storage space and outsource the returns management. The freely selectable modules also offer commercial services, such as billing or performance marketing.
For the modules at netlivery, the costs are calculated very transparently according to the number of orders, pay-as-you-use. This particularly benefits the start-up phase of a new distribution channel or an entire business, since sales development is hardly foreseeable at this stage. At this point, both over-dimensioning and under-dimensioning of logistical fulfillment can still develop into strategic mistakes. However, with a pay-as-you-use service, one remains adjusted to demand.
What is special about netlivery is that the services booked do not work parallel to the business, but that the modules can be easily integrated into the company’s ERP, which enables full data transparency. All process data is available to the company in its own ERP. The company retains full control over its e-commerce without having to build its own structures. An explanatory video of netlivery shows how it works.
Hearing protection via webshop
The Austrian hearing care company Neuroth sells hearing aids as well as hearing protection in its store network. In order to be present online with its range of hearing protectors, Neuroth needed a webshop and the necessary distribution network for online trading. Instead of building know-how and structures for online trading itself, Neuroth opted for netlivery. As an established chain store with more than 240 specialist institutes, going online would have become a major challenge. Together with netlivery, the company was able to easily integrate the new sales channel into its existing business. In the Logistics News Feed, Thomas Perissutti, CEO of Neuroth AG, explains why he chose netlivery.
Thomas Perissutti, CEO of Neuroth AG
“We broke new ground with the launch of our Earwear online shop. The comprehensive solution of webshop, order management, warehousing and transport was convincing.”
With netlivery, Neuroth AG was able to focus on its own competencies: the sale and adaptation of custom-made hearing protection and hearing aids. However, the more than 100-year-old family business did not have to forgo gaining new groups of buyers through the launch of the webshop. The entire e-commerce was integrated into the business as a service, without the company having to build up its own know-how and sales structures.